The intention behind trademark law is to shield customers from becoming perplexed in their purchasing decisions. When a customer, for instance, goes into a store hoping for the newest Apple computer and discovers one that is tagged with that name but built by another business, they may feel let downRead More →

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There are a wide variety of uses for trademarks, but they all serve the same overriding purpose, which is to protect customers from being taken advantage of. The idea of trademarks is based on the supposition that customers would have a greater propensity to purchase the goods offered by aRead More →