Introduction Slogans are used to promote and advertise a product or service. They are also known as taglines, mottos and catch-phrases. A slogan can be trademarked and protect your brand, but it’s not essential for all businesses. Slogans come in all shapes and sizes, from short phrases (like Nike’s “JustRead More →
Introduction Trademarks are an important part of any business, but it can be challenging to know whether your brand is ready for a federal trademark registration or whether you should register it first. Here we’ll discuss what the difference between a trademark and registered trademark is; why small businesses needRead More →
You have an idea for a new business, and you want to make sure no one is already using it. In order to protect and register brand name, you need to file for federal trademark protection. Depending on how confident you are in your idea, this may seem like aRead More →
There are a wide variety of uses for trademarks, but they all serve the same overriding purpose, which is to protect customers from being taken advantage of. The idea of trademarks is based on the supposition that customers would have a greater propensity to purchase the goods offered by aRead More →
